A Few Words
Right before I finished college in 2008 in my hometown of México City, I knew exactly the type of work that I wanted to do: culture and entertainment journalism. And I did it! For 7 years, I worked for three internationally recognized publishing groups: Condé Nast, Grupo Expansión [Former Time Inc], and Televisa. “Audiences are your real boss”, we use to say.
However, as the traditional media landscape transformed, I realized the growing responsibility for brands to shape culture as they too emerged as content generators and voices of social influence. I noticed my skills as an audience empathizer were valuable for brands and businesses, particularly for those with a great story to tell. I saw an opportunity of growth and decided to evolve my career into Content Marketing.
Making the leap was not easy, but things that are worth it never are. I learned the hard way: In Marketing, a good story is not enough. For the last 5 years of my career, I worked alongside a variety of companies including: leading organic growth in LATAM for tech giants like Shopify and Samsung; managing content strategy for global CPG brands like Johnnie Walker, Smirnoff, and Don Julio; and developing funnels, SEO and social media strategies for responsible travel organizations like Human Connections.
I am keenly aware of the many moving pieces involved in online publishing. My goal is to cut through the clutter of doing Content Marketing and help clients, by infusing storytelling principles into sales funnels in a way that effectively bridges the gap between an exciting business story and conversion growth.
Thank you for reading!