Gregor Samsa woke from troubled dreams
“Our brand is picking up but we haven’t been able to crack our content strategy”. For purpose-driven brands, this is one of the most common and painful pain-points. How is this possible?
Before I say what I am about to say please know that, if you are leading a purpose brand [or work for one], you are already a rockstar to me. And I am not just saying that. Doing what you do requires courage. Not only for sticking to your beliefs but also for taking on the criticism of being an “optimist” in times like we are living, and keeping going. My respects, really.
With that said, you might be screwing up your marketing a bit. By trusting your purpose too much, you could be forgetting that marketing, too, is an act of balance. It is easy to get carried away with thinking because we do good, our content will engage people. Thus, people will organically share it only because we’ve posted it. I’ve been there and many times this is not the case.
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic
The European languages are members of the same family. Their separate existence is a myth. For science, music, sport, etc, Europe uses the same vocabulary. The languages only differ in their grammar, their pronunciation and their most common words. Everyone realizes why a new common language would be desirable: one could refuse to pay expensive
Li Europan lingues es membres del sam familie. Lor separat existentie es un myth. Por scientie, musica, sport etc, litot Europa usa li sam vocabular. Li lingues differe solmen in li grammatica, li pronunciation e li plu commun vocabules. Omnicos directe al desirabilite de un nov lingua franca: On refusa continuar payar custosi traductores. At